Having successfully held events in Toronto, Chicago, Hollywood, and Amsterdam, FITC now brings its unique event to Asia with FITC Seoul 2008. This event is an exploration of the concepts and theories behind some of the top designers in the world. Join us as we come together for all to be inspired, educated and challenged in the way that we approach and execute design in the digital world.

• 1 full day of design and inspiration presentations
• Day is followed by an FITC party

Jam-packed with fun and information, and plenty of networking opportunities, FITC Seoul 2008 consists of seven presentations from some of the most interesting and engaging presenters from around the world. It promises to be an event that will leave you inspired, energized and awed!

Presenters include:
Joshua Davis / Erik Natkze / Kyle Cooper / Richard Galvan / Euna Seol / Ralph Hauwert / Marcos Weskamp

ABOUT FITC

FITC Events is an international events company serving the design and technology community with events designed to inspire, educate and challenge. The company’s flagship event, FITC Toronto: The Design + Technology Festival, is one of the largest and most important events of its kind, attracting participants from around the world. Other events include FITC Amsterdam, FITC Hollywood, and FITC Road
Shows, a series of one-day conferences, which have visited cities across North America.

FITC events bring together many of the world’s top designers and developers. Delegates can anticipate a fast-paced program with plenty of opportunity to connect with others working within the industry. This unique combination of high-level learning and social interaction is what makes FITC one of world’s top design and technology events in the world. .

Visit FITC.ca for more info.

PRESENTATIONS

Beyond the Knowledge: The Art of Playing Sometimes the most effective way to captivate an audience is through delivering an experience that defies the convention. Pioneering the bleeding edges of technologies is not unlike spending countless hours building Legos™ as a child. Knowledge being the foundation while imagination becomes the building blocks for the Inventor/MacGyver spirit within us all. Frequently trying to blur the lines between commercial work and artful experimentation, Erik Natzke spends an inordinate amount of time in search of ways to solve problems through less conventional means. Erik's session will aim to highlight some of the key stages in his evolution as a Designer embracing the technology. Erik Natzke is an interactive designer who is constantly trying to blur the lines between design and technology. With a keen awareness for how and where to push the limits of the medium without isolating the audience, Erik is a consistent risk-taker. Crediting his success with having the willingness to fail and the stubbornness not to give up, Natzke's work ethic has pushed the boundaries of what previously had been considered possible. Imagination, adventure, and a desire to amaze as much as entertain are all part of the driving forces behind his work. Named one of the Top 10 Young Designers by HOW magazine, Natzke's commercial, as well as personal, works have received numerous awards within the fields of both design and advertising. This presentation is in English, but will be simultaneously translated into Korean.

The Future of the world of Flash Come and see sneak peaks of unreleased new technologies currently under development including future features of the Flash Authoring Tool and Thermo. Take a look at Adobe's innovating new and existing platform technologies including Adobe AIR, Flex, Flash, ColdFusion and more. Galvan will walk the audience through overviews of these technologies as well as examples of their use in real-world applications. Richard Galvan is the product manager for Flash at Adobe Systems. Formerly a senior field evangelist focusing on Flash, Richard has been educating and consulting customers about interactive media and Flash technologies since joining Adobe (formerly Macromedia) in 1999. He got his first taste of the web in the late 1980s, and has never looked back. Since then he has spent most of his time helping customers find ways to display their imagination and creativity on the web. Richard has presented to thousands of users, developers, and designers around the world, letting them experience what Flash has to offer, and helping grow and support the Flash community. This presentation is in English, but will be simultaneously translated into Korean.

The Education of a Creative Person, Transforming or Conforming Kyle Cooper has directed and produced more than 150 film title sequences, Details magazine credited him with almost single-handedly revitalizing the main title sequence as an art form. He is the founder of two internationally recognized design and production companies, Prologue Films, launched in 2003, and Imaginary Forces in 1996. Prior to that he was creative director at R/Greenberg Associates in New York and then Los Angeles. Creativity magazine named Cooper one of the top 50 biggest and best thinkers and doers from the last 20 years of advertising and consumer culture. The New York Times Magazine called the title sequence he created for Se7en one of the most important design innovations of the 1990s. He holds the honorary title of Royal Designer for Industry from the Royal Society of Arts in London and is a member of the Alliance Graphique Internationale. Cooper earned a M.F.A. in Graphic Design from the Yale School of Art, where he studied independently with Paul Rand. This presentation is in English, but will be simultaneously translated into Korean.

New Works This presentation will showcase the latest work of Joshua Davis studios. Joshua Davis is a New York based artist, designer, and technologist producing both public and private work for companies, collectors, and institutions. Using technology and computers as a medium since 1995, he has been working on many personal projects: www.joshuadavis.com (his main site), conceptual project www.once-upon-a-forest.com, and others, including praystation, cyphen, and dreamless. Joshua was the winner of the 2001 Prix Ars Electronica Golden Nica in the category 'Net Excellence', the highest honor in international digital art and design. He's exhibited his interactive works at the Tate Modern (London), the Ars Electronica (Austria), the Design Museum (London), le Centre Pompidou (France), the Institute of Contemporary Arts (London), PS.1 Moma (New York), and many others. He is a professional designer and creative thinker, traveling the world speaking at conferences and workshops about his inspirations and motivations, building his own creative projects, and teaching as a professor at the School of Visual Arts in New York City. This presentation is in English, but will be simultaneously translated into Korean.

Digital Storytelling Storytelling has long been the ideal way for people to deliver their messages. However, storytelling is evolving in a new way in the 21st century as it encounters the digital environment. The remarkable feature in the digital storytelling is its interactivity. So, how has storytelling evolved through digital interactive technologies? Euna will look into the development of digital storytelling through Postvisual’s works, as well as other domestic and overseas examples of digital marketing, and suggest a new way of communication that will become widespread in the future. Euna Seol is a co-founder and creative director of the company PostVisual.com. Based in Seoul, the company specializes in digital campaigns for brands such as Nike, Samsung, LG, Pantech, Kia Motors, Hyundai-card, iriver and many more. She launched www.seoleuna.com in 1999, followed by PostVisual.com in the year 2000. Her private work, seoleuna.com, was invited to the 30th Rotterdam Film Festival and was selected in the 18th Sundance Film Festival for the Cine Online division. She has won numerous awards, including the Cannes cyber gold lion, NewYork festivals’ gold medals, Clio Awards, London International Awards, Communication Arts Awards, Webby Awards and she was chosen as the Flash Forward Film Festival Winner. She also has been recognized as a design talent with potential to be a world leading designer who can promote Korean design excellence by the Government of the Repulblic of Korea in 2005. This presentation is in Korean, but will be simultaneously translated into English

Flash 2D & 3D Effects In this session we'll look at how to create stunning visual effects using the Flash API and AS3. Although technical, this session will also be targeted at Designers, since they'll be utilizing these types of effects in their projects. We'll be looking at 2D effects and how to efficiently create them in Flash, as well as look at 3D effects using the Shader API in Papervision3D and how this was created. Ralph Hauwert is a Dutch Flash / Flex expert focused on creating compelling expressive content for the Web. Ralph is a freelance consultant and developer on rich internet applications and websites, focusing on Flex, AIR and Flash. Currently his work resides in the field of creating new and innovative experiences online, combining technologies like Papervision3D, AS3, AIR, Cairngorm, to create stunning and well architected applications. Ralph focuses on innovation and cultivating Flash and Flex competence. He has 7 years of Flash Platform coding experience, has presented at several events like Adobe Live, Spark Europe and the Dutch launch events for Flash 8 and Flash Communication Server. Ralph is working on Papervision3D as one of the core team members, together with project founder Carlos Ulloa and John Grden. For Papervision3D Ralph focuses on materials, lighting, performance and usability. He maintains a weblog at UnitZeroOne. This presentation is in English, but will be simultaneously translated into Korean

Taking Flash Outside of the Screen: Creating an Environment Data Reactive Installation Join Marcos and Jon Lorenz, in the experience and process of creating a physical installation that reacts to several environmental inputs, from sketching to using physical sensors to creating an ever changing sculpture. Marcos Weskamp is an Artist, Designer, Engineer and Researcher who has a very deep interest in playing with and visualizing data. He is a self-taught web technologist who constantly pursues investigation in the fields of Interaction Design, Information Visualization, and Mobile Media. In October 2007, Marcos joined Adobe as a User Experience Designer, where he contributes to the future vision of the company and continues to research the field of Information Visualization. This presentation is in English, but will be simultaneously translated into Korean

SCHEDULE

LOCATION

COEX, Auditorium
Samseong-dong, Gangnam-gu, Seoul 135-731, Korea
Directions

English Website
Korean Website

COEX is a prominent landmark in Seoul. Located in the central business area, COEX boasts world-class convention and exhibition space, Asia's largest underground shopping Mall, restaurants and entertainment facilities.

Hotel Info

We have reserved a small block of hotel rooms for those who are coming from out of town.
Coex Intercontinental
159 Samseong-Dong, Gangnam – Gu. Seoul, Korea, Republic of.
Front Desk + 82-2-34522500 Website
The room rate is W 195,000.00
The code for the room rate is FITC 1012 and the cut off date is Sept 12th.

SPONSORS

	Platinum Sponsor - Adobe Adobe Systems Incorporated offers business, creative, and mobile software solutions that revolutionize how the world engages with ideas and information. Adobe customers include enterprises, knowledge workers, creatives and designers, OEM partners, and developers worldwide. Visit Adobe
	Gold Sponsor - Postvisual Postvisual Inc. has been founded in 2000, searching out for a new and various creative strategies to communicate with people through digital media to approach one of the leading digital marketing group in Korea. They are presenting a new direction in digital marketing area with internal and external clients such as NIKE, INTEL, LG Electronics, SAMSUNG Electronics. Postvisual Inc. has been awarded in Cannes Cyber Gold Lion & Newyork Festivals Gold Medal through their work. Visit Postvisual
	Bronze Sponsor - FDT FDT 3.0 Flash Development Tool. For a long time now tools for developing ActionScript 3 applications have been rare. Now there is an alternative in the form of FDT 3.0. Developed for internal use by Powerflasher, the FDT 3.0 wowed freelancers so much that we decided to launch it as a commercial product. Like Flex Builder, FDT is built upon the Eclipse framework and therefore has many similarities with other Eclipse-based tools including JDT upon which it is based. So we proudly present the most sophisticated Flash IDE you can think of. "Enjoy pure coding comfort" - that's what we had in mind when we first decided to put our efforts in developing the Eclipse plug-in for Flashcoders and that's still what we're aiming for. Visit FDT
	International Media Partner - IdN IdN is devoted to bringing designers from around the world together to communicate with one another, learn from one another and inspire one another. Visit IdN

SUPPORTERS

TICKETS

Student Tickets
To be able to qualify for student ticket pricing, you must be currently enrolled in a recognized educational institute, and you will need valid student ID to pick up your tickets at the festival.

Accommodation, Travel & Food
Please note that the event tickets do not include accommodation, transportation, or meals.

FITC Contact
Once registration is complete and payment has been made in full, you will receive an email with a confirmation number. You will receive emails leading up to the festival containing more information, updates and reminders. Nothing will be sent to you via regular mail, your event pass will be available for pick up at the registration booth on the day of the event.

Cancellation/Refund/Transfer Policy
Tickets are non-refundable once purchased. If you cannot attend, your ticket may be transferred to another person or you may receive a credit with FITC for future events. Email your name and confirmation number, along with the email address and name of the person who will take your place.

CONTACT

Email: English - info@fitc.ca / Korean - seoul@fitc.ca

Phone: 1 866 636-1010 (10am to 6pm EST)